Logo design for an Olive Oil Exporter

Logo design Montefrio, Granada

Aceites Arroyo is a proposed export mark for a range of high quality olive oils supplied by a cooperative in Montefrio, Granada.

The design brief requested an "instantly recognisable export brand and logo reflecting the rural and high quality traditions of olive oil production in this region." The logo's distressed lettering and oil decanter motif give the effect of a logo stamped onto a traditional producer's barrel, combined with the extended oil-like serif of the letter 'R'.

The delivered project included a black letterhead version and a white product label version.